The Company

La Rosita Gioielli d'Amare: An Italian Excellence with a Precious Heart

Founded in 1985 in the beautiful location of Numana, in the Marche region, La Rosita Gioielli was born from the passion of Rosita Petrosino, originally from Torre del Greco. Rosita comes from a family with deep roots in the ancient art of jewelry-making, and this heritage of craftsmanship and creativity is reflected in every creation of the brand. In 1991, the company opened a branch in Torre del Greco, the famous capital of coral and cameo craftsmanship, which became its legal headquarters in 1995. Despite this move, La Rosita Gioielli has maintained a strong connection to the Marche region, keeping a dedicated showroom in Sirolo (AN) to continue engaging with a market that remains passionate about its refined creations. Due to the growing demand for its jewellery, the company quickly evolved, adapting to the modern production needs. The move to the prestigious Tarì district in Marcianise (CE) marked an important step toward technical innovation, but soon this space was no longer sufficient. In 2010, to accommodate more advanced machinery like CNC milling machines and rapid prototyping technologies, production was moved to a site four times larger in Ercolano, at the foot of Mount Vesuvius. Here, in a breathtaking location with a stunning view of the Gulf of Naples, La Rosita Gioielli’s jewellery-making art continues to draw inspiration from beauty and tradition. A brand where the future meets tradition, just a stone’s throw from the house of Hephaestus.

The Fantastic Lives Here, in the House of Rosita Gioielli d’Amare.

A truly Mediterranean workshop, far from the dictates of fleeting fashion trends and free from stylistic impositions. Here, the creative instincts of Rosita Petrosino and Sergio Giusti, the two souls of the company guide the work. It is from this fusion of inspiration and passion that the unique identity of Rosita Gioielli d’Amare was born, defined as "ethno-chic."

Each creation is a tribute to the "Made in Campania" craftsmanship, handmade using cutting-edge techniques. The jewellery, often one-of-a-kind pieces, are true treasures: extraordinary compositions in gold, diamonds, coloured stones, and rare materials such as bakelite, jade, Japanese and Australian pearls, coral, and giaietto. Elements that recall the elegance of Art Deco jewellery, a style to which the company pays homage with its fantastic creations.

Rosita Gioielli d'Amare: The Art of Jewelry, Between Tradition and Innovation

Defining the art of Rosita Gioielli d'Amare is a shifting play of perspectives, as from coral to jade and giaietto, the collections of the duo Rosita Petrosino and Sergio Giusti traverse tradition aboard a powerful, silent vessel: "I light up with the sea."

Two Volcanic Personalities: The Essence of Rosita Gioielli d’Amare

Not only because their workshop is located at the foot of Vesuvius, but especially due to the exuberant personalities of Rosita and Sergio. Their contrasting characters are not a limitation, but a creative force that transforms visions into jewellery: daydreams brought to life through timeless jewellery essentials. With a passion for the elegance of the Art Deco period and its refined materials, Rosita and Sergio challenge each other and create high-end jewellery, enhancing every detail. The most varied materials become the protagonists of a journey that blends memory and contemporary spirit.

Today, the Rosita Gioielli d’Amare brand evolves with the Precious Palladium League (LPPd), an innovative material from the platinum group. Lightweight, resistant to oxidation, and technically workable, palladium is already a key player in the most prestigious collections in America and Asia. Now, Rosita and Sergio incorporate it into their unique creations, signed with the unmistakable LPPd mark, a guarantee of originality.

Rosita Gioielli d'Amare: Tradition, Innovation, and Details that Make the Difference.